10th December

Today we have starting thinking about which ancillary tasks we are going to complete.

First of all we had a discussion about which tasks we should complete. We decided not to create a web pop up as we didn't think this would be effective for our product. From asking peers we found a lot of people don't look at web pop ups, they just close them, therefore it wouldn't market our product in the way the pervious two ancillary tasks do.

We started thinking of ideas for radio adverts which we could use, we came up with:

Idea 1

"Merry Christmas, Happy Birthday, Happy Valentines Day, Happy Mothers Day, Any Occasion, Any Message, It's Occasional"

Idea 2

Use the audio and music from the TV advert as the radio advert.

Idea 3

Using "seductive voices"

These are just some of the ideas we have come up with, but we most like the idea of 1 or 2, as they are keeping with the idea of the adverts, while idea 3 is a different style to our other products, and this would put us at a disadvantage as all our products wont fit together, to create maximum brand recognition.

After doing some research I have discovered certain things about radio adverts. They are usually around 20 - 40 seconds, some can be quite a lot longer, which can be due to different lengths of adverts costing different prices, if we were to bring out this new chocolate, we would probably have to go for a advert nearer the 20 second mark, as our first marketing campaign would be on a budget. Lots of different radio stations have adverts, such as Galaxy, Heart FM etc, but they are all smaller stations, which target certain places, such as both of these stations and a channel for the West Midlands. Other radio stations such as Radio 1 don't have adverts on their stations.

I listened to different radio adverts, and if they have adverts, they both link in very well. A good example of this is the "We buy any car" advert. The advert and the radio advert both have a very catchy song in, which makes you know what business it is for straight away.

This is an example of the advert:

http://www.youtube.com/watch?v=f-yEWZTBQ64&feature=related

I tried to find an example of the radio advert to go with it, but could not find on one the internet.

3rd December

We have now decided on our final ideas for our adverts. These adverts are:

Advert 1 - This advert is where one person gives the box of chocolates as a birthday present. They then go to answer the door and when they come back the chocolates are on the table.

Advert 2 - This advert is where one person gives the box of chocolates to different people for different occasions. This shows the chocolates are versatile and can be used for a number of different occasions.

The adverts will link together as the second advert will have some of the same shots as the first advert. They will also have the same piece of music in the adverts which we will create. As a group we decided this would be a vibrant cheerful piece of music.

We have created storyboards and an analysis for these adverts which are below. I drew out the storyboard with Jasmine and Attiyas help with the ideas. Creating the storyboards helped us think about different things such as lighting, setting, camera shots and timing. We also had to decided where was appropriate to film each part of the adverts, and where would make it look most authentic.

Advert 1

Advert 2

After completing out storyboard it helped us to complete an analysis of our advert -

27th November

We have now come up with 3 ideas for our adverts. These are:



We decided on these ideas as a group, with lots of discussion. The first idea we came up with as a group, after seeing the innocent smoothie advert as we thought this advert was very effective and eye-catching. Jasmine and Attiya came up with idea 2, and I came up with idea 3.

After this I did further research, I looked at different websites about advertising. The website I found particularly interesting was http://www.asa.org.uk/asa/codes/tv_code/tv_codes/Section+2+-+Programmes+and+Advertising.htm.

I found this had alot of information we need to take into consideration when making TV adverts and what rules we need to think about. I looked at the information and found that all our advert ideas comply with these regulations when it comes to advertising food on the TV. This makes our advert more realistic, as it means it would be able to shown on TV.

19th November

Today me, Jasmine and Attiya spent time together on the computer looking at different chocolate adverts and other food/drink related adverts which we could use ideas from to apply to chocolate. We did this to help us understand the conventions of adverts, especially chocolate adverts, and so we can see what sort of style/format they have.

One of the first things we noticed is that adverts change alot over time, but although they change alot, they always seem to have elements in today's adverts that haven't changed from them, for example the glass and a half of milk symbol is always in the Cadburys adverts, and always has been for many years. They do this so people recognise the brand, and they build up a customer knowledge of that element.

We looked at alot of different types of chocolate, and analysed each advert in a group, here are some of the adverts that we looked at in detail:

Cadburys



Cadburys chocolate is aimed at a wide range of people, with their vast product range. This advert is of a gorilla playing the drums to Phill Collins, this advert is quirky and very different to alot of chocolate adverts. It finishes with the glass and a half full milk symbol, which is associated with Cadburys.

Galaxy



In this advert a women looks in the fridge for chocolate, but then finds out her friends have eaten it, so she gets out one that she hid for herself. This advert shows it to be a very tempting chocolate, with low lighting and soft music. This advert lasts for 30 seconds.

Milkyway


Milkyway advertise their chocolate to the younger audience using the "Milkybar Kid". This advert is a remake of an advert that was used around 20 years ago, using two cars and the milkybar kid. Its a very bright and fast paced advert using a catchy song, which all appeals to children. This advert lasts for 32 seconds.

Kit Kat



This advert contains a man re-enacting a checkout with his head. Its a bright advert that is aimed at mainly lower/middle class. It has a big comedy element and is intended to make the watcher laugh. Its slogan is "Working like a machine ... have a break, have a Kit Kat" and it lasts for 40 seconds.

Lindt



This advert shows the coco beans that are used to make there chocolate, which looks luxurious, they then used a strong male voice for a voice over. They use music that also sounds very luxurious to complete the advert. This is aimed at adults, mainly upper class. The advert lasts for 20 seconds.

From doing this research we have found clear lines between different ways of marketing chocolate at different ages and social classes. We also noticed that almost all chocolate adverts have a comdey element, or they are a bit silly, this reflects the idea of chocolate, which is a bit silly, as it's not a food that you need, its something you want to snack on. This leads us to think we need a comedy element in our advert.

Another thing we noticed is that boxes of chocolates such as Roses, Celebrations etc, dont have adverts on TV as much as chocolate bars. This means our advert will be different from the normal chocolate advert, as we are marketing a box of chocolates, not a bar.

As our chocolate is going to be for the young adult we have decided our advert will probably be more along the lines of the Kit Kat or Galaxy adverts.

Aswell as this, we also did some work on paper when looking into adverts, this is the research I did:


And this is the research Attiya did:

12th November 2009

Today we started doing our coursework, as we had already started looking at the briefs in our group, which is me, Jasmine Dale and Attiya Jamil, before the holiday we knew we are going to do brief 3. We have choose this task we believe it will be challenging and fun, also it is different to our task last year, which as producing a film opening. This gives us a chance to experiance different aspects to media and broaden our skills and knowledge.

We have decided we are going to market a new chocolate product. In these two lessons we did some brain storming about what sort of items we could create, colours, price and what the audience we would aim, from this we decided we will create a survey to help us with research so we can make sure that our product is aimed at the right customer.

These are some of our draft work for our initial ideas: