10th December

Today we have starting thinking about which ancillary tasks we are going to complete.

First of all we had a discussion about which tasks we should complete. We decided not to create a web pop up as we didn't think this would be effective for our product. From asking peers we found a lot of people don't look at web pop ups, they just close them, therefore it wouldn't market our product in the way the pervious two ancillary tasks do.

We started thinking of ideas for radio adverts which we could use, we came up with:

Idea 1

"Merry Christmas, Happy Birthday, Happy Valentines Day, Happy Mothers Day, Any Occasion, Any Message, It's Occasional"

Idea 2

Use the audio and music from the TV advert as the radio advert.

Idea 3

Using "seductive voices"

These are just some of the ideas we have come up with, but we most like the idea of 1 or 2, as they are keeping with the idea of the adverts, while idea 3 is a different style to our other products, and this would put us at a disadvantage as all our products wont fit together, to create maximum brand recognition.

After doing some research I have discovered certain things about radio adverts. They are usually around 20 - 40 seconds, some can be quite a lot longer, which can be due to different lengths of adverts costing different prices, if we were to bring out this new chocolate, we would probably have to go for a advert nearer the 20 second mark, as our first marketing campaign would be on a budget. Lots of different radio stations have adverts, such as Galaxy, Heart FM etc, but they are all smaller stations, which target certain places, such as both of these stations and a channel for the West Midlands. Other radio stations such as Radio 1 don't have adverts on their stations.

I listened to different radio adverts, and if they have adverts, they both link in very well. A good example of this is the "We buy any car" advert. The advert and the radio advert both have a very catchy song in, which makes you know what business it is for straight away.

This is an example of the advert:

http://www.youtube.com/watch?v=f-yEWZTBQ64&feature=related

I tried to find an example of the radio advert to go with it, but could not find on one the internet.

3rd December

We have now decided on our final ideas for our adverts. These adverts are:

Advert 1 - This advert is where one person gives the box of chocolates as a birthday present. They then go to answer the door and when they come back the chocolates are on the table.

Advert 2 - This advert is where one person gives the box of chocolates to different people for different occasions. This shows the chocolates are versatile and can be used for a number of different occasions.

The adverts will link together as the second advert will have some of the same shots as the first advert. They will also have the same piece of music in the adverts which we will create. As a group we decided this would be a vibrant cheerful piece of music.

We have created storyboards and an analysis for these adverts which are below. I drew out the storyboard with Jasmine and Attiyas help with the ideas. Creating the storyboards helped us think about different things such as lighting, setting, camera shots and timing. We also had to decided where was appropriate to film each part of the adverts, and where would make it look most authentic.

Advert 1

Advert 2

After completing out storyboard it helped us to complete an analysis of our advert -