14th Jan

Today we decided what sort of props we need, and where we are going to film. We have decided Stefan is going to be the main "chocolate giver". We will use his house to film the the mothers day scene, as his mum will be able to be in the film, and the christmas scene as he also has the props we need such as Christmas decorations.

We will then use my house for the birthday scene, as it was my birthday not so long ago and I still have some decorations, and I Ben will play the part of the Birthday Boy.

Then the last scene which is valentines day will be filmed at Attiya's house, and Jasmine will recieve the chocolates.

We have also created the box of chocolates that we will use in our adverts. We decided to use the colours red and gold as they are luxioury colours, and these colours aren't already used by a major brand. We feel these combination of colours will enhance our product. I got the box from a box of chocolates I had for Christmas, and got the tissue paper and bow from my mum, then used them all to create Occasions Chocolates.

This will be done over the next few weeks, so we have plenty of time to edit our adverts.

7th Jan

Today we thought about our other ancillary task, which is to create a TV sponsership sequence. We decided this would be a really good task to do, as other chocolate companys do sponser TV programs. Such as Cadburys used to sponser Corronation Street, which again included the glass and a half full symbol which they used in all there marketing, but this program is now sponsered by Harveys. Others include Tombola Bingo sponsering Emmerdale and Desperate Housewives being sponsered by Herbal Essences.

We did research by looking at different sponsership sequences and we found that they all contain elements of the orginal advert, and all last around 40 seconds. This had led us to decide that we need to contain elements of our main adverts within our sponsership sequence. We had various ideas such as using stop motion, which is inspired by the innocent smoothies adverts, to mixing our advert up to make it a bit more silly.