Today we thought about our other ancillary task, which is to create a TV sponsership sequence. We decided this would be a really good task to do, as other chocolate companys do sponser TV programs. Such as Cadburys used to sponser Corronation Street, which again included the glass and a half full symbol which they used in all there marketing, but this program is now sponsered by Harveys. Others include Tombola Bingo sponsering Emmerdale and Desperate Housewives being sponsered by Herbal Essences.
We did research by looking at different sponsership sequences and we found that they all contain elements of the orginal advert, and all last around 40 seconds. This had led us to decide that we need to contain elements of our main adverts within our sponsership sequence. We had various ideas such as using stop motion, which is inspired by the innocent smoothies adverts, to mixing our advert up to make it a bit more silly.
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