21st April

Today we had some audience feedback. We asked people who are in our target market to look at all the products and tell us what they think.

We got alot of positive feedback, everybody said that all our products link well together, and they can all be recognised as a set of products. They also said that they look like real products. Also everybody recongised we are advertising a chocolate product, which was the most important thing!

Although, we did get some critisism. Quite a few people said that our radio advert was too short, from this we decided to make it a bit longer by adding in more occasions. This was done today as a group.

Another thing was one person noticed the part where I was in the mirror. We were unsure about whether to add this part to our adverts or not, but we decided it wasn’t too noticeable, and also it was only a short clip which we thought added well to the advert. Seen as only one person noticed this we have decided to keep it. Although if we were to do it again we would make sure this wouldn’t happen.

Overall I am really happy with the end products, and I feel they are effective and look professional. From the time we started planning, we have changed our ideas alot, but I believe this has been for the best, as our products just kept getting better and better. Our products aren't exactally how our planning said they would be, this is especially true for the storyboards. When we were shooting the adverts we had the storyboards with us and kept to them, but as we were putting them into practice we felt that they wern't long enough and we needed to add more so we also recorded extra shots we thought would improve it. When editing we found these clips were useful and we were very glad we decided to do this.

I am now going to start my evaluation ready to be given in tomorrow. I am thinking about what type of media to use to present my evaluation. At the moment I am thinking of either creating a Prezi or recording myself.